Denim fabric – the legendary jeans fabric in organic quality
It is well known that stories entwine around legends. The story of Denim is actually a real love story, because what would the jeans, our all-time favourite piece, be without Denim fabric?
'Denim' is actually called 'Serge' and, like so many good things, comes from French. There it describes a fabric made in twill weave - with an oblique burr, a blue warp thread and a white weft thread.
Because the Denim fabric was originally made in Nîmes, it was called Serge de Nîmes, a word that was to be shortened to Denim in the middle of the 19th century thanks to Levi Strauss, who emigrated to the US - the pronunciation of the first name was obviously a little too difficult for people overseas.